There are different sorts of analytics you should use in your operations, regardless of the size of your business in order to remain competitive.
- Predictive Sales Analytics: It uses predictive algorithms and patterns in historical data from data warehouse or ERP system to forecast sales so as to make an informed better decision.
- Customer Analytics: This will allow you to analyze your customers demography in terms their needs or pain points and how much satisfaction do they have for your brands and hence enable you to identify areas for improvement.
- Audit Data Analytics: The method of audit data analytics requires analyzing whole sets of data to find patterns and anomalies that can be used in subsequent investigations and to serve as audit evidence.
- Product Analytics: Product analytics is all about evaluating quantifiable product metrics to learn more it than just a guess about how customers relate and engage with your product.
- Marketing Analytics: It involves taking data on marketing campaign and applies to user behavior before purchase. It applied to the actions that precede a conversion.
- Working capital analytics: It increases liquidity and profitability by reducing the debt and cost of capital to boost return on investment.
- Fraud Detection: One of the most common types of fraud committed by financial institutions is that of credit cards. Algorithm advancements have improved the accuracy of anomaly detection of this type of fraud.
- Shareholder value: These analytics are an estimation of an organization’s worth made through the profits you’ll give to your investors.
- Cash flow: Real-time indicators to determine how much cash is coming in and going out on a day-to-day basis, as well as how much you need to keep your business running smoothly.
- Value drivers: These important indicators show that your company is on the right path to achieving all of your short- and long-term objectives.
It is important as finance and accounting professionals to stay relevant in the tech age and being able to proffer a real time solution to both your clients and employer.